Plan local marketing
We develop a plan for Turkish product messaging, digital advertising and local creator collaborations, subject to the brand’s approval.
Istanbul · Türkiye Technology consulting
Plan your first step in Türkiye.
We help international technology brands assess e-commerce and selected retailers, scope localisation and agree on after-sales responsibilities before deciding on a pilot.
Discuss a Türkiye pilotPilot plan
Five decisions before the first sale.
Choose the right channel
We compare e-commerce and selected stores. Depending on the product, options may include specialist retailers, bookshops or family-focused stores. We look for a channel where people can understand and try the product.
Plan localisation
We consider Turkish product pages, packaging and onboarding separately. For products built around content, we review the starter catalogue, Turkish-language priorities, licensing and brand approvals before launch.
Define the support model
Before a pilot, we agree who handles import and product compliance checks, fulfilment, warranty, returns and customer support.
Start small and measure
Where appropriate, we plan demos and a limited sales pilot with a focused assortment. Demo interest, conversion, customer questions and reasons for returns inform the next decision.
Illustrative example
When hardware and content go to market together.
For a screen-free audio product for children, testing the device is only part of the job. We would also assess what stories or music families can access on day one, how Turkish-language options could be offered and how a short in-store demo would work. This is an illustrative pilot scenario, not an existing brand partnership or sales authorisation.